Tackling greenwashing is an issue where human rights, consumer rights and climate goals align. Companies use greenwashing to convince people to buy products that are not always as environmentally friendly as they claim to be. They mislead consumers and harm the environment. This report shows how a human rights approach can combat greenwashing. It is based on consultations with experts in 10 Member States. The report identifies gaps in existing laws and enforcement. It includes case studies of consumers seeking remedies for misleading environmental claims. The EU and Member States should enforce rules that make it harder for companies to make misleading environmental claims. They should strengthen rules that make it easier for consumers to prove that companies are greenwashing. Consumer and environmental organisations already hold governments and business to account. Governments should make it easier to use collective action for the protection of consumer rights and the environment.

Business activity affects not just customers, employees, and contractors along supply chains, but often entire communities and the environment. This makes it vital that every business complies with human rights. This comparative report looks at the realities victims face when they seek redress for business-related human rights abuses. It presents the findings of fieldwork research on the views of professionals regarding the different ways people can pursue complaints. The findings highlight that obstacles to achieving justice are often multi-layered.

Growing global efforts to encourage responsible business conduct that respects human rights include steps to ensure access to effective remedies when breaches occur. In 2017, the European Commission asked the EU Agency for Fundamental Rights (FRA) to collect evidence on such access in the EU Member States, with the ultimate goal of identifying the EU actions most needed in this field. FRA’s resulting research involved two phases: desk research on different incidents of abuse; and interview-based fieldwork on professionals’ views on the availability and effectiveness of different complaint avenues.

Severe labour exploitation is widespread across the European Union. While workplace inspections can help counter this phenomenon, they need to be strengthened to do so effectively. Based on interviews and focus group discussions with almost 240 exploited workers active in diverse economic sectors, this report provides important evidence on how unscrupulous employers manipulate and undermine inspections, and on what can be done to counteract such efforts.

The Council of the EU requested this FRA Opinion in its Conclusions on business and human rights. The expert opinion sought from FRA was to look at “possible avenues to lower barriers for access to remedy at the EU level” – the third of three pillars of the UN Guiding Principles.

This report seeks to demonstrate that the fulfilment of fundamental rights can help to improve the situation and achieve the strategic goals set out in the Europe 2020 growth strategy, which aims to establish a smart, sustainable and inclusive economy.